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The Internet Opportunity
Each year, more than 20 million new subscribers purchase dial-up Internet service. Poor customer service ratings by the largest ISPs account for approximately 30% of the overall churn rate. This represents more than 75 million subscribers who signed up for dial-up Internet Service with a new ISP in 2002.

Online Subscriptions
(May 2002)

World Total 580.78 million
Africa 6.31 million
Asia/Pacific 167.86 million
Europe 185.83 million
Middle East 5.12 million
Canada & USA 182.67 million
Latin America
32.99 million

Growth in dial-up internet access subscribers has been phenomenal, even surpassing that of telephone, cable TV, computers and cellular telephones. The table below demonstrates this phenomenon.

Subscriber Growth
(United States)

Date
Subscribers
%/Population
Jan. 02 164,140,000 58.50%
Jan. 00 122,800,000 45.04%
Jan. 99 79,400,000 29.30%
Jan. 98 59,000,000 22.00%
Source: NielsenNet Ratings


The bottom line? Millions of people are looking for a new ISP every month! Securing just 2,500 of these potential subscribers equates to almost $600,000/year in revenue by charging just $19.95/month for dial-up access. This does not include the additional revenue from things like domain registration and hosting. What other business can you think of where it costs less than $25 to secure a subscriber, you can enjoy a gross profit margin of $8+ on each subscriber every single month and then when you have built a subscriber base of 2,500 or more, you can sell your business for $500 per subscriber? You do the math... that's $500 multiplied by 2,500 subscribers equaling $1,2500,000! Not bad, considering all you need do is the marketing. Don't let this opportunity pass you by!

 
 
 

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