The Internet
Opportunity
Each year, more than
20 million new subscribers purchase
dial-up Internet service. Poor
customer service ratings by
the largest ISPs account for
approximately 30% of the overall
churn rate. This represents
more than 75 million subscribers
who signed up for dial-up Internet
Service with a new ISP in 2002.
Growth in dial-up internet
access subscribers has been
phenomenal, even surpassing
that of telephone, cable TV,
computers and cellular telephones.
The table below demonstrates
this phenomenon.
|
Subscriber
Growth
(United States) |
|
Date |
Subscribers |
%/Population |
|
Jan. 02 |
164,140,000 |
58.50% |
|
Jan. 00 |
122,800,000 |
45.04% |
|
Jan. 99 |
79,400,000 |
29.30% |
|
Jan. 98 |
59,000,000 |
22.00% |
|
Source:
NielsenNet Ratings |
The bottom line? Millions of
people are looking for a new
ISP every
month! Securing just 2,500
of these potential subscribers
equates to almost $600,000/year
in revenue by charging just
$19.95/month for dial-up access.
This does not include the additional
revenue from things like domain
registration and hosting. What
other business can you think
of where it costs less than
$25 to secure a subscriber,
you can enjoy a gross profit
margin of $8+ on each subscriber
every single month and then
when you have built a subscriber
base of 2,500 or more, you can
sell your business for $500
per subscriber? You do the math...
that's $500 multiplied by 2,500
subscribers equaling $1,2500,000!
Not bad, considering all you
need do is the marketing. Don't
let this opportunity pass you
by! |
